Exklusiv interview with jury member Monika for LE BOOK Connection Berlin
What was your very first job? What does it feel like to look back at it now?
My first job in journalism was with a local newspaper in a small town. Since I am witnessing a strong and fast development of the media landscape and journalistic work min general. Back in the days a solid research meant finding a reliable source of information, digging in archives and reading newspapers. Today people just google.
Please describe, in your own words, what your current job is and what work it entails?
In my today’s work I am juggling with creativity: content creation, strategic concepts and PR in a big network.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?
I was born with a big portion of optimism, enthusiasm and creativity. Being a young girl, I loved to write short stories, paint, set up events and sing in front of other people. Not all my childish ambitions turned out as a great success (laughs). But my creativity made a change. My moto was “make it different and make it happen”! Many years later, when I was at my first job at Estée Lauder I knew that my place is amongst the creative and hardworking people.
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
To recharge my energies, I love to get in touch and hang with young creatives as much as to travel in my spare time. I guess there is a reason why I am writing more e-mails to my team during my vacation than on a daily office base. Once I am off and with my head in the clouds, creativeness comes over me like a wave.
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
That will be probably my trip to mars.